Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Relaxed fit
  
• Oxford cotton
  
• Bleaching treatment
  
• Double knee panels on front
  
• Hammer loop on left side
  
• Paper tab at back waistband
  
• YKK #3 metal zipper with dango
  
• YKK canton with embossed logo
  
• YKK rivets with debossed logo
• 100% Cotton