Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Regulat fit
• PERTEX QUANTUM AIR Fabric
• Design label at left chest
• Embroider at left sleeve
• Label at chest cutout
• Lycra-bound cuff & neck end line
• Elastic string hem
• YKK Metal vislon zipper
• Double welt pocket with YKK zipper at left chest
• Side seam zipper pocket
• Packable pouch
• Nylon 100%