Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Relaxed Fit
  
• Handmade crochet tissue
• Design Label on side
• Front chest pocket
• Button Lockout at front panel
• Cotton 100%