Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Relaxed Fit
• 8oz Denim
• Stone wash
• Embroidery on left chest
• Design Label at side seam
• Pleats on both ends of back yoke
• Logo-engraved button
• Cotton 100%