Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Mid pro fit
  
• Unstructured crown
  
• 6-Panel construction
  
• Uncurved brim
  
• Bio stone-washed
  
• Stitched eyelets
  
• Embroidered artwork on front
  
• 57% Cotton, 28% Polyester, 13% Rayon, 1% Nylon, 1% Acrylic