Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Regular fit
• 13oz denim
• Stone-washed
• YKK #5 metal zip closure
• Welt pocket
• Drawcord hood
• Embroidered logo on left chest
• 100% Cotton