Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Relaxed fit
• 13oz denim
• Stone-washed
• YKK #3 metal zip fly closure
• Branded YKK tack button closure
• Hammer loop
• Reinforced double knee
• Reinforced with YKK metal rivets
• Back waist paper tag
• 100% Cotton