The Legacy Of The New Balance 990

October 13, 2020

The Legacy Of The New Balance 990

The evolution New Balance 990 is an exercise on perfection under constraint. Each iteration subtly reworks the features of each previous model under the pursuit of innovation and craftsmanship. While its 'Made in USA' construction heralds premium construction, the 990's charm draws from its cultural relevance built over time,  most recently its status as the original dad shoe — calling to mind style trends from past years.

Under New Balance founder Jim Davis' original brief of crafting the very best running shoe possible, the New Balance 990 has become a testament to tactful innovation distinctly made in the USA. 38 years since it first hit the shelves, it has only undergone five iterations while remaining a cutting-edge running shoe. 

As the recently revitalized ad copy goes, “Worn by supermodels in London and dads in Ohio.” The legacy of the New Balance 990 continues with the Made in USA 990v5: crafted from panels of suede and lightweight mesh with Ortholite cushioning and ENCAP® midsoles for support, Ndurance rubber outsoles for grip on and off the track; and premium construction all around for a lifestyle shoe that’s good for your morning run and on the runway.

Shop the New Balance 990 here at our webstore.