Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• 20's single fabric
  
• Post-processed (washed)
  
• Print on front and back
  
• Ribbed neck
  
• 100% Cotton