Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Regular Fit
  
• High density double layer zurry
  
• Design label on front
  
• Point label on side seam
  
• Ribbed cuffs, hem, and neck
• 100% Cotton