Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Regular fit
• OE fleece (no brushed)
  
• Normal washed
  
• Embroidery on front and sleeves
  
• Ribbed cuffs and hem, neck
• 100% Cotton