Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Regular fit
• 8oz denim
• Stone washed
• Embroidery logo on left chest
• Design label on side seam
• Pleats on back yoke
• Logo engraved buttons
• 100% Cotton