Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• CORDURA 100 denier nylon fabric
• Water-resistance
• 3M scotch logo on front
• Adjustable shoulder string
• String for auxiliary storage
• Mesh pockets at side
• YKK zipper and scotch string
• Nylon 100%
• Size: 48 cm x 24 cm x 16 cm