Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Regular Fit
• 14-guage plain stripe
• Embroidery on front chest
• Front Center Button
• Sleeve, bottom hem, neck 1x1 RIB
  
• Cotton 100%