Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Standard fit
  
• Unstructured crown
  
• 6-Panel construction
  
• Curved brim
  
• Adjustable strapback closure
  
• Bio-washed
  
• Stitched eyelets
  
• Embroidered logo on front
  
• 100% Cotton