Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Relaxed fit
• Wrinkled denim
• Stone-washed
• YKK #3 metal zip fly closure
• Branded metal snap closure
• Elastic waistband
• Back patch pocket
• Design label on back
• 65% Cotton,  29% Polyester, 5% Rayon, 1% Spandex