Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• thisisneverthat® x Grateful Dead collaboration
• Mid pro fit
• Unstructured crown
• 5-Panel construction
• Uncurved brim
• Adjustable leather strap closure
• Cotton twill
• Garment-dyed
• Stitched eyelets
• Printed artwork on the front and back
• Main material: 100% Cotton