Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Standard fit
• Normal washed
  
• Embroidered logo on front, design label on back
  
• Adjustable strap
  
• 100% Cotton