Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• SUPPLEX® Nylon fabric
• Anti-bacteria
• UPF 40+
• Side logo embroidery
• Nylon 100%
• Head Circumference: Size M - 57 cm