Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Regular fit
  
• 470GSM cotton french terry
  
• Garment-washed
  
• Pigment-dyed 
  
• Embroidered logo on left chest
  
• Ribbed cuffs
  
• IDEAL #5 metal zip neck closure
  
• 100% Cotton