Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Relaxed fit
  
• 8oz denim
  
• Stone-washed
  
• YKK #5 metal zip closure
  
• Elastic cuffs
  
• Drawcord hem and hoodie
  
• Flap pocket
  
• Single welt pocket
  
• Embroidered logo on front flap
  
• Flag label on sideseam
• 100% Cotton