Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Regular fit
  
• Poly velvet
  
• Embroidery on left chest
  
• Mother-of-pearl buttons
  
• 75% Polyester, 25% Nylon