Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Regular fit
• 360GSM cotton blend french terry
• Printed logo on left chest and back
• Ribbed cuffs and hem
• Kangaroo pocket
• Drawcord at hood
• YKK #5 VISLON® zip closure
• 60% Cotton, 40% Polyester