Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Regular fit
  
• 13oz denim
  
• Stone-washed
  
• YKK #5 two-way metal zip closure
  
• Branded metal snap on cuffs
  
• Adjustable fabric strap detail at hem
  
• Single welt pocket
  
• Interior patch pocket
  
• Embroidered logo on left chest
  
• Shell: 100% Cotton, Lining: 100% Polyester