Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Standard fit
• Unstructured crown
• 6-Panel construction
• Curved brim
• Adjustable strapback closure
• Garment-washed
• Stitched eyelets
• Embroidered logo on front
• Design label on back
• 100% Cotton