Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Relaxed fit
  
• Cotton jacquard
  
• Stone washed
  
• YKK #3 metal zipper with dango
  
• Engraved logo on YKK metal snap
• 100% Cotton