Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Regular fit
• Garment washed
• Embroidery logo on bottom of front pocket
• Design label on back yoke
• Back chest out pocket
• Front chest waist loop
• Elastic waistband
• Waist string
• 100% Cotton