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A.P.C. x Brain Dead

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As part of the Winter 2019 collection, Brain Dead collaborates with french labelm A.P.C., creating INTERACTION #3 with pieces for both men and women.

Brain Dead defines itself as a creative collective of artists and designers from all around the world: "Brain Dead is neither one person, nor an idea. It sits in the space between people." As for Jean Touitou, founder of A.P.C., the words Brain Dead remind him of the song "I wanna be sedated" by The Ramones.

The general idea behind the Interaction line was not only to revisit the Brain Dead logo, but also to play with a movie entitled Future Shock.