Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap, art scenes and street style icons.

• Regular fit
• Open collar
• Front button closure
• Straight hem
  
• Pleated back yoke
• Patch pocket on left chest
• All-over digital print fabric
• Flag label on sideseam
• 100% Rayon