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The sister label of A-COLD-WALL*, POLYTHENE* OPTICS attempts to build a creative movement with roots in “democratic design.” The heavy use of graphics and more accessible use of fabrics and silhouettes contrast the Ross' existing projects with the hyper graphic brash reactionary nature of POLYTHENE* OPTICS. At this juncture, co-founders Samuel Ross and Andrew Harper utilise their new label to project more accessible looks, fabrics and silhouettes.