Asics and Denim Tears announced their first ever collaboration. The two-shoe pack is built on the GEL-MC PLUS™ model, marking the first-time this silhouette has been used as part of an artist collaboration and was brought back from ASICS’ 1990s performance running model. The pack was built by Denim Tears founder, Tremaine Emory. The artist-merchant and creative director’s design inspiration came from the 'Georgia red clay dirt' in Harlem, Georgia.
Originally created by GEL-LYTE™ III shoe designer, Shigeyuki Mitsui in 1995, the GEL-MC PLUS™ sneaker returns from the ASICS running archive with a reimagined midsole design. This 90s performance model emphasizes the notion of “Motion Control,” featuring its nylon midfoot strap. Technical for its time, it has been redesigned with the midsole with the GEL-CUMULUS® 17 running shoe tooling to evolve the design’s retro aesthetic.
Built with hits of pigskin nubuck and blended with tumbled leather, the design emulates the impact of walking on the Georgia Red Clay through a burnished and brushed midsole.
• Lace-up front
• Mesh, leather, and suede upper
• Rounded toe
• Medial nylon lace strap
• Mesh and leather tongue
• Padded collar
• Overdyed GEL-CUMULUS® 17 midsole with ASICS GEL technology
• Rubber outsole