Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• Regular Fit
• 60's Cotton oxford
• Garment wash
• Logo Embroidery on left chest
• Inner Design label at front
• 9mm Down button
• Yoke locker loop on back