Established in 2010, thisisneverthat is a contemporary brand known for its minimalist aesthetic and urban-inspired designs. Influenced by the 90s subculture of Seoul which is infused with Japanese and American influences, the South Korean label has developed a cult following among Korea’s K-pop, rap and art scenes and street style icons.

• 5 Panel cap
• Twill cotton
• Normal wash
• Logo embroidery on front
• Leather strap on back
• Logo stich
• Cotton 100%