SSDD (Same Shit Different Day) was founded in 2008. It serves as the Japanese diffusion line the label FUCT. The brainchild of artist/graffiti writer Erik Brunetti (aka DEN ONE), FUCT has, since it's humble beginnings, laid the ground work for an entire generation of streetwear labels and designers. Responsible for introducing to the world the "Planet of The Apes" printed t-shirts back in 1993, to using Viet Nam war & German WWII inspired graphics, to the recent hand-drawn rock and roll iconography pieces, Fuct may well be considered the predecessor of subversive street wear.

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